FAQ

How long has the company been in business?

PANDORA was started by a husband and wife team, Per and Winnie Enevoldsen, in Denmark in 1982. Today, the company employs approximately 1,200 individuals and is sold in more than 20 countries around the world. PANDORA launched its jewelry line in the United States in 2003. In 2007, PANDORA won the distinct honor of “Most Wanted Jewelry Brand” by In Store magazine.

In 2008, the company took another giant step forward by agreeing to have Axcel, Denmark’s largest private equity fund, purchase 60% of its shares. This arrangement allows PANDORA to benefit from Axcel’s wealth of experience and background in growing and managing leading brands in jewelry and other consumer goods.

What defines Danish design?

There is a proud design tradition in Denmark that is captured throughout PANDORA’s jewelry. Each piece showcases a wealth of feminine detailing while maintaining the classic simplicity that is dominant in Danish design. PANDORA designs are held to extremely high-quality, fine jewelry standards.

How is the PANDORA charm bracelet different from other brands?

PANDORA charm bracelets use a patented threading system (U.S. Pat. No. 7,007,507), allowing charms to stay evenly distributed across the entire bracelet. Also unlike traditional charm bracelets, PANDORA charms are threaded in the center and can be easily twisted onto the bracelet by the wearer in any arrangement desired, without the need for soldering. The design allows for the charms to move freely and rotate slightly with the wrist’s movement, creating an eye-catching effect.

The bracelets can be personalized by the wearer through the addition of more than 600 charms, one for every unforgettable moment in a woman’s life. The charms are crafted entirely by hand using only 14K gold and sterling silver, some accented with precious stones. Several charms are handcrafted of famous Murano glass.

How does PANDORA support the community?

PANDORA takes great pride in its philanthropic efforts. Its Charmed Giving program supports several national charities and international causes, including generous contributions to Susan G. Komen for the Cure, Canadian Breast Cancer Association and Habitat for Humanity, the latter through the Hurricane Gulf Coast recovery efforts to aid those who were adversely affected by Hurricane Katrina. The company also partners with Glamour magazine’s Glamour Fund to help support Empowering Hands, an organization that heals and rehabilitates former child soldiers and their families in Uganda.

In 2008 alone, PANDORA has committed to donating more than $300,000 to these and additional organizations. The company also encourages its retailers to donate its jewelry to support local community causes, such as events to raise money for schools, charities and service organizations.

Additionally, PANDORA supports Glamour’s “Women of the Year” Awards. These annual awards honor extraordinary and inspirational women from a variety of fields, including entertainment, business, sports, music, education and politics. The winning honorees are given a PANDORA bracelet personalized with charms to reflect their personal style and achievements.

In the past, through the sale of the “Angel of Hope bead,” PANDORA supported the Mississippi Hurricane Recovery Fund after Hurricane Katrina. PANDORA donated $100,000 in 2006 and $315,165 in 2007 to the fund, which was used to meet the immediate and long-term needs of Mississippi for years to come. The Mississippi Hurricane Recovery Fund is a nonprofit organization established to serve as a means for corporations, organizations, and individuals to donate money, goods, and services toward the recovery effort in Mississippi.